SEO: Keyword Consistency

There are two minor changes that can be made to your site copy that will have a positive effect on SEO.

Special Symbols

It is important to know that trademarking symbols (such as TM or (R) or the like) are counted as separate words by search engines – they are not ignored. So, there is an actual semantic difference between “Company” and “Company[TM]” Now while it has been shown that using those symbols can potentially increase your click through rate, they are negatively affecting the rankings in the first place. Additionally, once you have established something as a trademark, it is unnecessary to mark it as such at every instance in the text. Actually this can dilute your authority to the reader, because it appears “forced,” or that you are more concerned with protecting or promoting your trademark than providing the user with the information they came for.

Keyword Consistency

Second, there is also a semantic difference between, for example, “wellbeing,” “well-being,” and “well being.” These are all counted as separate keywords, so using all three forms on the same page dilutes your keyword authority. In this instance, I would recommend the following changes: to improve SEO: 1) Remove all trademark and registered trademark symbols from the copy, except for the one instance you are using to establish the trademark (For example, on the “About” page, or in the footer). 2) Ensure that all intended keywords follow the same form, so for example all instances of “Wellbeing,” “well-being,” and “well being” on a page might all be changed to “wellbeing.” These are both changes that can be made without affecting slugs/permalinks or setting 301 redirects.

Related Posts

Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.