Logo Design Process

A complex decision making process goes into every aspect of logo design, from the color and font used, to imagery or perhaps a tagline. Color choice goes much deaper than “I have always been fond of red.” In fact, psychology is used to bring about a a preferred association to a potential customer’s emotional response.

Features & Benefits


A professional logo design sets you apart from competitors and is a tacit communication to your customer base that you believe in and invest in your own company, and that you care about your reputation and presentation.


A logo should clearly communicate your brand identity, whether it’s printed on the back of your business card or blown up on the side of a billboard.


As a business owner, you have so many decisions and choices to make. Working with a professional design firm to create your logo will simplify this process as we work directly in collaboration with you to create a seamless experience from start to finish.


Working with us to create your logo and branding guide will solidify your brand and make it easier to communicate and expand upon later, saving you time and marketing dollars.


We hand craft our logos based on the needs of each client. There are no logo generators or reused ideas in our toolkit. Let us consult with you to create a vision for your brand and embark upon a custom process.

Design Philosophy

Research is piled high for logo color trends, emotional responses to color, how color plays a role in brand personality, what the top companies use, strategies to stand out from competitors, and so on. In many instances, logo designers believe that they can target specific consumer reactions using color choice, so they customize the design according to the feeling they want to give to the consumer. In other ways, designers want to convey the mood and image of a business by portraying a targeted “brand personality” over stereotypical color associations.

Design Concept

The goal of a logo is to build recognition by repetition. Consistency is key because people recognize and remember patterns. A logo with a solid design should engrave a company’s mission into consumers minds, so when they see the logo, they feel like they trust the product and the message. When a business strategically repeats their logo in all forms of media and advertising, it increases the probability that prospects will remember the brand. Once positive brand awareness hits the masses, flashing the logo provides instant attraction and subsequently, business growth.

Design Choice

How does a business choose the right design and color scheme? A business should define a concrete mission statement, pinpoint the desired personality (fun, edgy, professional, clean, serious, etc.), and list services provided, and then delegate logo design to a professional. Our design professionals have already done the work and know the characteristics of logo color selection combined with individual branding. Businesses only get one chance to make a first impression, and it could be the logo. Make it strong and fitting – – a stamp that represents the best.

Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.