Search Engine Marketing
Paid traffic is a complementary strategy used in conjunction with your organic search strategy that can benefit many businesses. A search ad is one placed in a search engine for a specific keyword or phrase. For a small fee per click, you can guarantee some share of the search traffic for your desired search term. In addition, or perhaps in lieu of search ads, social media ads may be a viable option, depending on your target audience. We recommend a search weighted strategy for our B2B clients and a social weighted strategy for our retail or direct to consumer clients. Either way, digital ads are a great way to get page views and collect business intelligence.