78% of US residents use social media, and that number is expected to increase by 5% a year. Internationally, users are up to 1.96 billion, which will likely grow to 2.5 billion by 2018. If your company is not currently marketing through social media, you could be losing out on a serious increase in revenue. It has become a crucial aspect to marketing any small business. 70% of small businesses that utilize it see return on investment within five years.