Branding

An essential component to your marketing strategy

Brand Recognition

A memorable brand clearly delivers the message, confirms your credibility, connects with your audience and motivates your customer to buy, creating loyalty and recognition. The best logo designs are simple and memorable. They are typically typography based (logotype), icon (logomark) and typography based or illustrative. An Illustrative logo tends to be more complex, however a more simplified version can be created to use in situations where the full version logo is not appropriate.

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Features & Benefits

Brand Recognition

Creating a memorable brand identity is the key to ensuring awareness of your business. This is especially important in the digital age as consumers are inundated with more marketing and advertistment than ever.

Consistency

Using a consitent brand identity across all your print and digital materials conveys the message that you are a business that takes its image seriously. It also ensures that your messaging stays clear and on point.

Professionalism

Building a brand is like building a house. It is very important to use a professional to design your brand from scratch from the start, which saves time and money in the long run. Logo design alone is a multi-faceted process that requires a professional touch to cover all the bases.

Logo Design

Logos typically are either typography based (logotype), icon (logomark) and typography based or illustrative, and can vary in complexity. For example, an illustrative logo may take a bit more time to create than a typography based one. That’s not to say that a typographic logo is simply choosing a font and typing out your company name – there may be some basic shapes and lines, color, and different typographic treatments to make it stand out and unique. Most logos generally fall under icon and typography which is a simple illustration/design element in combination with typography. An Illustrative logo is not always recommended because they tend to be more complex, so a more simplified version is generally created to use in situations where the full illustrative logo is not appropriate.

Branding Guide

We recommend branding guides for all the brands we create. This guide is key to documenting our work and providing design instruction to other designers, including those on our team. It can establish things such as tone, target audience, logos and alternate logos, color palette, typography, design do’s and don’ts, logo clear space, photography and illustration style, as well as any other assets/artwork that may be used in your stationary, collateral and digital presence. A branding guide is considered a live document and may need to be updated and modified over time.

Marketing Materials

You may have materials that you use in your business that could benefit from a professional designer’s touch. Things like Business Cards, Stationery/Letterhead, Brochures, Pamphlets, Mailers, Rack Cards, Pricing Sheet, Schedule of Services, Data Sheets, White Papers, eBooks, Sales Support Materials, Contract/Proposal Template, Catalogs, Signage, Website/Print Ads, Tradeshow graphics, Powerpoint Presentation Template, Videos, Email Template, Posters, Vehicle Wraps, Retail and Office art and graphics, Infographics, Social Media and Blog graphics, Illustrations… whatever you can think of, we can do it.