What are SEO Best Practices?
Content is king. Google will not place you anymore without informative, easy to read content with appropriate keyword density. Search engines have advanced to the point where they can actually read and understand your content, deciding if it’s high quality or not.
In the past, it was possible to use tricky methods to game the search engine into ranking your site. Today, while that may still be possible in the short run, Google will eventually de-list your website if your content is not well written and relevant.