SEO means one thing to a small business: showing up on the first page of Google. This can be the difference between finding a new customer or losing them to the competition. We employ SEO best practices along with strategic ad buys to attempt to propel your business to the top of the listings and keep you there.

What Are SEO Best Practices?

Content is king. Google will not place you anymore without informative, easy to read content with appropriate keyword density. Search engines have advanced to the point where they can actually read and understand your content, deciding if it’s high quality or not.

In the past, it was possible to use tricky methods to game the search engine into ranking your site. Today, while that may still be possible in the short run, Google will eventually de-list your website if your content is not well written and relevant.

In addition to optimizing content, we also recommend the following technical SEO techniques, in order of importance:

  • Responsive web
  • Title, URL and description optimization
  • Site speed
  • Descriptive page naming or renaming
  • SSL
  • Google Analytics and Search Console
  • XML sitemap creation
  • robots.txt file
  • Google sitemap and site submission
  • Canonical link declarations
  • Internal linking
  • Social integration
  • Microdata (for ecommerce)
  • Ensuring all large images have appropriate alt text
  • Google AMP and Facebook Instant Articles

What Are Poor SEO Practices?

Your company should avoid the following dated and ineffective SEO practices which can potentially damage your rankings and get you de-listed.

Keyword Stuffing

Some SEO “experts” still recommend cramming lists of keywords into image or meta tags. This may give you a very temporary boost, but it is not a long term SEO strategy. We recommend against this tactic.

False Inbound Links

SEO snake oil salesmen will set up bots or site networks which SPAM the Internet with links to your website. Initially, this works out great. Your site gains authority and the hits start flowing. Unfortunately, Google is well aware of this scam and you will almost certainly get blacklisted for this.

Furthermore, it is possible to buy space on a legitimate blog or social media account to get authoritative links that will boost your rankings and traffic, but we don’t recommend this as a strategy upfront.

Comment SPAM

Related to the issue above, some black hat SEO people will flood the Internet with comments on popular websites linking to your pages. In addition to hurting your rank in the long run, this also just plain hurts your image as a company.

What Is Search Engine Marketing?

When you sign up for SEO services, we will create a basic ad campaign to begin collecting analytics on search terms for your business. The price of these ad buys is built into to your SEO package. Every month, we will analyze and refine your ad campaign to keep your business at the top of the list.

Using a strategy combining killer content, technically correct SEO and strategic SEM, we can almost certainly improve your brand’s exposure.

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