For a small business, online review management is absolutely critical. Online reviews are vital for consumer confidence. This goes without saying. In the United States, 80% of consumers research products online every week. In addition, 88% of those consumers trust online reviews as much as a personal recommendation.
Even though we all know that reviews are important, many small businesses lack a solid strategy to generate reviews from their customers, but there are effective strategies to regularly acquire authentic customer reviews on the online review sites that are important to your business, while saving you time and money. With our system, you can:
- Automate multi-channel review campaigns through email, text messages or print.
- Improve reviews on industry-specific websites that matter to your business in particular.
- Preserve your online reputation with a system that proactively redirects unhappy customers to a remediation process.
Online review management is an essential component in the marketing toolbox for your business, just as much as a responsive website or SEO. It increases brand awareness and trust as it gains your business exposure. it’s a win-win-win.
Many businesses don’t realize that Google search results are now localized based on your physical location when you search. What this means is that Google now favors local businesses for local search queries. That’s great news, but search results are boosted by online reviews on local business listings sites. Some of the most important review sites for SEO include Google My Business, Yelp, Trip Advisor and Facebook.
Online reviews influence potential new customers and increase the ROI on your marketing budget by converting “fence sitters,” this can be the difference between your business thriving and just scraping by. With consumers being more informed than ever, it’s crucial to implement an online review management strategy now.
Online Review Management Consultations
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